[WSJ] 20 seconds for Love or Hate

MBR_Mansion

MBR_Mansion

A very good reason to hire a professional real estate photographer is found in the Wall Street Journal article “20 seconds for Love at First Sight”. Researchers report that potential buyers usually spend about 20 seconds looking at the first picture in a listing – the one that shows the property exterior. After this period, their eyes tend to wander all over the screen, as reported by the researchers.
What are you offering your potential buyers? A picture taken by a camera phone during a random time of the day, with weather, light conditions and positioning not being planned for, or a photograph that really captures the beauty of the home that you are about to sell? As you may have seen in the article, the details matter!
Let us show you the difference.